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October 2014

Tempting product descriptions, a price promotion or a twist on a familiar idea will all boost interest in lesser known brands. In our recent Shopper Behaviour Survey, 76% claimed that a promotional price was a key incentive to try a new product. The second highest driver...

With 28% of our 123 norms being topped by either Aldi or Lidl the trend appears to be continuing with 3 new category maximums provided by the discounters this month. September has been a particularly rocky month for British retailers with Tesco taking a major battering,...