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Author: Mark Rooke

….. avoiding certain food such as gluten or sugar is becoming a way of life for some consumers, while others search for convenient, but less processed, options. January: the month of diets, claimed abstinence and re-evaluation. Whilst a recent Neilsen Global Survey of Health and Wellness* showed...

 … and they were almost matching brands in ratings for innovation and lifestyle relevance. The discounters have fundamentally changed the retail environment in the UK, further enhancing the role of own label. And once again Aldi has led the way with half of all of...

Tempting product descriptions, a price promotion or a twist on a familiar idea will all boost interest in lesser known brands. In our recent Shopper Behaviour Survey, 76% claimed that a promotional price was a key incentive to try a new product. The second highest driver...

With 28% of our 123 norms being topped by either Aldi or Lidl the trend appears to be continuing with 3 new category maximums provided by the discounters this month. September has been a particularly rocky month for British retailers with Tesco taking a major battering,...