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Confidential Testing

BUY A CONFIDENTIAL TEST THROUGH FAST FOODFAX

A Cambridge Market Research test is an ideal way to assess your product in the last stages of development, or prior to launch. Using a standardised test format honed over four decades, consumer response is analysed to provide a comprehensive assessment of your product’s performance in the context of its competitive set.

Proven

Our proven questionnaire covers the key measures essential in any product test, with additional questions to meet wider needs.

Cost-effective

For as little as £299 we would test your product using a nationally representative sample of consumers at six locations nationwide.

CONFIDENTIAL

Each test report is confidential to you and would not be featured on any of our public sites, or through any of our media associates.

RECOGNISED

A single page report format from a research brand recognised and acknowledged at every level of the Grocery Trade.

GET IN TOUCH AND TEST YOUR PRODUCT TODAY

THE BENEFITS OF A FAST FOODFAX REPORT

Fast Foodfax is designed to provide rapid and actionable information for each and every product we test, offering you an invaluable level of insight into consumer opinion.

PREDICT PRODUCT PERFORMANCE

A cost-effective and insightful assessment of your product within its competitive context. Consumer-led quantitive research is combined with illustrative qualitative feedback to provide a snapshot of likely marketplace performance.

HAND-PICKED SELECTION PROCESS

As a UK leader in Food & Drink market research, Cambridge Market Research’s Fast Foodfax is widely known and respected as an independent source of information on new products; one that can effectively support a case for listing by major supermarkets.

MARKETABLE RESULTS

Promote your product’s successful performance through your website and social media, or keep it confidential. Plus, through our partnership with The Grocer, your product may be selected and publicised as part of their weekly Acid Test.

IN-HOME CONSUMER TESTING

As most of the products tested are intended for in-home consumption or preparation, we use our unique in-home research technique, The Cambridge Home Test. This has been designed to be used by our network of interviewers for optimum results.

A PROVEN QUESTIONNAIRE

We use a wide ranging questionnaire to conduct product assessments, covering measures such as noticeability in store, pre-trial interest, ratings on tasting, and post-trial interest. A short post-group discussion provides additional qualitative feedback.

SPECIALIST PRODUCT RESEARCH

We offer specific testing for hot beverages, soft drinks and fresh foods. Core measures are adapted to cover refreshment, aftertaste and ease of drinking as well as specific measures known to drive choice in the fresh sector.

Please note, your product must be in store, or the final stages of development, complete with packaging, pack design and all relevant consumer information. If you don’t meet this criteria, please contact our team to discuss other options.

TO TEST YOUR PRODUCT, FILL IN THE FORM BELOW OR CONTACT US ON 01223 492 050 | INFO@CAMBRIDGEMR.COM




VISIT THE FAST FOODFAX SHOWCASE TO SEE SOME OF OUR REPORTS