13 Nov Factsheet 2 – Free From: A Growing Market
Our second Fact Sheet is based on Free From foods. We were keen to find out more about this growing sector and were amazed by the results. Far from being a highly targeted specialist market aimed only at those with a specific health need, our initial test (with a broad cross section of consumers) revealed a third to have bought a Free From product for themselves in the last 6 months, even if they are not coeliacs. Stage two of our research uses our database of 900 coeliacs – a clear demonstration of our ability to access hard to reach groups – with additional research targeting the growing number of ‘lifestylers’ who choose Free From because they perceive it to be healthier and less processed. Watch out for a further update in the New Year.
In the meantime if you require any further information about researching ‘hard to reach groups’ please contact Alison Eddershaw at: firstname.lastname@example.org