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Insider View: May 2015

Insider View MAY 2015

22 Jun Insider View: May 2015

…… are driving interest in specialist brands, new foods and artisan food shops.

Despite disappointing sales in retail parks over the May bank holiday weekends, high street artisan food shops/ stalls are bucking the trend, reflecting a growing interest in specialist food outlets as part of a ‘foodie’ leisure experience. A recent leader article in the Business section of the Sunday Times in May picked up on this trend focusing on ‘Handmade Britain’* – illustrating the new generation of ‘makers’ that are emerging, who often combining traditional methods with modern processes. This is partly in response to consumers becoming more interested and aware of how foods are made and what is in them. Provenance has always been of crucial importance to foodie consumers, but in recent years has been entered the mainstream as a way of adding value and raising quality expectations. Of the top scorers in the recent Grocer Own Label Awards, provenance was used effectively by retailers. For example, named breeds of pork such as Gloucester Old Spot Burgers and Orkney Crabs made an appearance, as did regional specialities such as Somerset butter, Greek Halkidiki olive and Sicilian lemon. In this month’s Fast Foodfax we tested Gressingham Duck and Asda’s Scottish Rope Grown Mussels as well as a new Haagen-Dazs Ice Cream containing Yuzu (a citrus fruit from East Asia). There is a growing awareness of ingredients listed and clear health benefits for those with a ‘cleaner’ ingredients list. The Free From sector has benefited from this, even though the products are not necessarily healthier, there is a perception that ‘free from’ means ‘less processed’ and free from ‘nasties’**. 3 out of the 35 products tested this month were marketed as ‘gluten free’ and the fact this is clearly a growth area can only benefit those having to follow a restricted diet.

*The Sunday Times Business Section 17.05.15.

** For more information about our recent Free From Survey, email vicki@cambridgemr

Showcase your new product on Fast Foodfax – a great way to get your innovations noticed.          Contact Ann Moore on 01223 492050 for details.

A TASTE OF CONSUMER OPINION. . .

  • Another innovative fruit blend from the Britvic J2O brands Spritz range – Apple & Watermelon – promises to be a refreshing choice this summer (Product of the month Review 150512)..
  • Not everything Aldi touches turns to gold, as their Chicken Tandoori Steam Meal demonstrates – decidedly average (Review 150506)
  • M&S leads the frozen revival with its Mushroom and Mascarpone Pie, despite a £6 price tag (Review 150530)….. with an equally premium Meatball Stew with Borlotti Beans (Review 150531) also prompting high scores for all key measures – other than Value.
  • A kit that consumers loved – Dolmio offers families a speedy midweek meal solution with their store-cupboard Pasta & Sauce Cheese & Broccoli (Review 150529)
  • Gressingham brings its duck bang on trend with a BBQ Pulled Duck variant (Review 150517)
  • “Funky” packaging and strong branding ensure Firefly’s new Peach & Green Tea (Review150536) gets noticed in-store – and they won’t be disappointed.
  • ….but what happened to the crunch of traditional Jammie Dodgers in Burton’s new Jammie Bakes? (Review 150510).

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