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Insider View AUG 2014

15 Sep Insider View: August 2014

Mainstream consumers are just as likely to consider free from and vegetable foods for their families as coeliacs and veggies. Healthier options in food and drink are offered in many forms, with own brand ‘healthy’ ranges long established, particularly amongst the calorie conscious. But the most...

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Insider View: July 2014

31 Jul Insider View: July 2014

Consumers have fallen our of love with big stores offering acres of choice, soaking up valuable time. Waitrose, M&S and the Discounters offer a more engaging shopping experience, delivering both the range and new ideas for today's needs. Last month we focussed on the rapid need...

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Insider View: June 2014

30 Jun Insider View: June 2014

Communicating the right set of values and information on new products is vital to ensure pick up and consideration, increasingly so as we shop more on demand and online. The traffic light system on our Fast Foodfax reports indicates the level of positive response a product...

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