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Tempting product descriptions, a price promotion or a twist on a familiar idea will all boost interest in lesser known brands. In our recent Shopper Behaviour Survey, 76% claimed that a promotional price was a key incentive to try a new product. The second highest driver...

With 28% of our 123 norms being topped by either Aldi or Lidl the trend appears to be continuing with 3 new category maximums provided by the discounters this month. September has been a particularly rocky month for British retailers with Tesco taking a major battering,...

Mainstream consumers are just as likely to consider free from and vegetable foods for their families as coeliacs and veggies. Healthier options in food and drink are offered in many forms, with own brand ‘healthy’ ranges long established, particularly amongst the calorie conscious. But the most...

Consumers have fallen our of love with big stores offering acres of choice, soaking up valuable time. Waitrose, M&S and the Discounters offer a more engaging shopping experience, delivering both the range and new ideas for today's needs. Last month we focussed on the rapid need...

Communicating the right set of values and information on new products is vital to ensure pick up and consideration, increasingly so as we shop more on demand and online. The traffic light system on our Fast Foodfax reports indicates the level of positive response a product...