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...but perhaps is less fun and somewhat selective in approach TV programmes like ‘It was alright in the 80’s and 90’s’ are a stunning reminder of how radically things have changed – how much more PC we are in our attitudes and almost puritanical in our approach on social and behavioural issues. Inevitably what we buy and eat reflects this.

As one of the UK's leading marketing research agencies, Cambridge Market Research has been carrying out comprehensive tests on the latest products to hit supermarket shelves for over thirty years. As a result, we've amassed a database of over 20,000 evaluations as part of our Fast Foodfax service, and we're confident that we've tested every important new product introduced to the market since 1983.

The way supermarkets tier their pricing does not necessarily define the way we shop. Investigative research by Anne Brister and Alison Eddershaw at Cambridge Market Research Range tiering has been a highly successful mechanism by which major supermarket chains differentiated and broadened their offer within store and...