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Cambridge Market Research worked with a cleaning product manufacturer in order to gain a greater understanding of their market and consumers. We had three aims when undertaking this project: to assess the appeal and brand fit of new product ideas; to provide feedback on the...

Cambridge Market Research worked with a leading takeaway food chain who were keen to improve their product offering. Our aims were threefold: to identify which new product ideas would attract the greatest reach of consumers; to provide diagnostic feedback on current and new products; and...

The New Product Awards were launched in 2012 by The Grocer in association with Cambridge Market Research. These awards celebrate outstanding innovation in both food & non-food products and reward those with star quality. Cambridge MR are proud to manage the consumer research and testing...

Following extensive testing by Cambridge Market Research, Asda launched its Chosen by You range in September 2010. Paul Beresford, Managing Director at Cambridge MR, oversaw the Chosen by You independent product testing process. He said: “The scale of Asda's product testing programme is unprecedented in...

Since its inception in 2006, The Grocer Own Label Food & Drink Awards reward the most outstanding products from the own-label category each year. Cambridge Market research are proud to be part of the judging process, conducting consumer research for each and every product. Each...