What drives our business is a strong desire to help our clients develop new products and devise practical marketing strategies that work in a rapidly changing market environment.
Each and every client enjoys the power of consumer and market knowledge from our unique database built up over 30 years covering thousands of product assessments across all categories – an information source that is updated almost daily. Our people too share a common heritage having benefitted from long and successful careers in retail buying, marketing and product innovation, as well as classic consumer research.
We add our informed thinking to every proposal we prepare and in every feedback report we produce, enabling each client to benefit from our experience and knowledge base.
But it can also provide exceptional insight of value at every stage of the Innovation cycle, working with our clients in devising entry strategies, providing competitive contexts for concept and new product screening and practical support and guidance at every stage of the product and brand lifestage.