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Customer Experience

Actionable results from shoppers

SEE YOUR PRODUCT THROUGH THE EYES OF CUSTOMERS

We have been in the research industry for over 30 years and are able to utilise our comprehensive experience, large established panels, and interviewer networks with the ability to reach difficult demographics, to provide Mystery Shopping and Digital Research services that give you invaluable insight into your market.

Straightforward

We believe a clear and simple approach is the best way to get results that benefit your business.

Bespoke

We deliver fully customised solutions and services, tailored to meet your exact requirements.

Cost-effective

Our methodologies are designed to be as efficient as possible - saving you time and money.

Actionable

Our approach is designed to provide you with results to improve your products and services.

TO FIND OUT MORE, PLEASE CONTACT US ON 01223 492063

MYSTERY SHOPPING

A fantastic way to gain insight into your customers’ experience

We ask the right questions at the right time, allowing the questionnaire to flow in a manner that matches the consumers’ experience and your company’s expectations. Applying this theory to the technology we have available enables us to design you a flexible, cost-effective, fully customisable solution. We can provide you with real-time results across multiple devices, using a variety of methodologies. Using a multiple approach and our purpose-built system, we are able to assess:

  • Mystery shopping (with images – site exterior, product, purchase receipt etc.)
  • Video mystery shopping
  • Telephone mystery shopping (with optional recording)
  • Website mystery shopping
  • Event mystery shopping
  • Travel & Hospitality experience measures
  • Age challenge programmes
Mystery shopping services at Cambridge Market Research
Digital research services at Cambridge Market Research

DIGITAL RESEARCH

Genuine customer & consumer feedback

We are able to use our knowledge, experience, and pre-existing systems to collect and provide real-time digital results, using any variety of the following methods:

  • QR Code
  • In-store engagement
  • Exit interview
  • Online surveys via receipts, cards or leaflets
  • Online surveys via email
  • In-store kiosk surveys
  • Hall tests – real time results via online questionnaires/report dashboards
  • Opinion polls – product, marketing, design concepts etc.
  • Home panel & home placement tests – real time results via online questionnaires

This is a great approach to use alongside mystery shopping to add further weight to the insight collected, or as a standalone service to measure a programme. With the ability to centralise this research, we can ensure ease of use and a wealth of valuable insight.

TO FIND OUT MORE, PLEASE CONTACT US ON 01223 492063