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Product Testing

WE ARE THE EXPERT CHOICE

Cambridge MR conducts more product testing than any other research agency in the UK, which is why we’re such a popular choice amongst large and small companies alike.

Jordans-Musli

Product testing is not just for final validation, but a discipline that progressively shapes and refines ideas into fully formed products that offer an optimum balance of qualities at the right price for their market.

The products we eat and drink, or refresh and pamper our bodies with reflect very personal tastes and needs.  We are highly successful at product testing because our perceptions of how the consumer is changing and how they feel are constantly refreshed by the flow of market and product information that passes through our business from our Fast Foodfax New Product evaluation service and our partnership with the Grocer in defining successful new branded and own label products.

We translate this knowledge into effective questionnaire design and insightful analysis and reporting that draws upon the largest database of new product norms in the UK to illustrate likely performance in the context of the competitive set. 

To find out more, please call Paul Beresford 01223 492050