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Quality Management

GET THE MOST OUT OF YOUR PRODUCT

CONSUMER FEEDBACK IS AT THE HEART OF AN EFFECTIVE QUALITY MANAGEMENT PROGRAMME IN ANY CUSTOMER-FOCUSSED ORGANISATION.

Quality Management at Cambridge Market Research

Cambridge MR can support every stage of your Total Quality Management Programme from depot to dustbin.

 

Organisations depend upon their customers so it is vital they explore and understand current and future customer needs, meet their requirements and strive to exceed customer expectations. We have unrivalled expertise in supporting the goals of an organisation through structured and well executed programmes of consumer research and feedback at every stage of the cycle in the drive to deliver optimum customer satisfaction and employee engagement. These include:

 

  • Store monitoring, product pick-up, early quality alerts, post purchase shelf life testing
  • Mystery shopping of stores, products and services.
  • Benchmarking of products and services to define best in class, ensure best practice

 

Using robust techniques and methodologies, the emphasis is on clear, concise, reporting in plain English for an audience of employees unfamiliar with the subtleties of market research. Findings are detailed at a level that is understandable and actionable.

To find out more, please call Paul Beresford on 01223 492050