Our process has been honed over four decades to ensure that our reports are representative of consumer opinion.
For as little as £299 we can test your product using a nationally representative sample of consumers.
Our methodology covers all the key measures you’d expect from an industry-recognised product test.
A cost-effective and insightful assessment of your product within its competitive context. Consumer-led quantitive research is combined with illustrative qualitative feedback to provide a snapshot of likely marketplace performance.
As a UK leader in Food & Drink market research, Cambridge Market Research’s Fast Foodfax is widely known and respected as an independent source of information on new products; one that can effectively support a case for listing by major supermarkets.
Promote your product’s successful performance through your website and social media, or keep it confidential. Plus, through our partnership with The Grocer, your product may be selected and publicised as part of their weekly Acid Test.
As most of the products tested are intended for in-home consumption or preparation, we use our unique in-home research technique, The Cambridge Home Test. This has been designed to be used by our network of interviewers for optimum results.
We use a wide ranging questionnaire to conduct product assessments, covering measures such as noticeability in store, pre-trial interest, ratings on tasting, and post-trial interest. A short post-group discussion provides additional qualitative feedback.
We offer specific testing for hot beverages, soft drinks and fresh foods. Core measures are adapted to cover refreshment, aftertaste and ease of drinking as well as specific measures known to drive choice in the fresh sector.
Please note, your product must be in store, or the final stages of development, complete with packaging, pack design and all relevant consumer information. If you don’t meet this criteria, please contact our team to discuss other options.