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Our Team

MORE THAN JUST THE SUM OF OUR PARTS

An agency is only as good as the people who work for it. At Cambridge MR this applies at every level of the company including the interviewer teams, many of whom have worked loyally for us for many years. So when we were recently approached to undertake the biggest programme of product testing ever undertaken in the UK, we were able to do so. Our team delivered far beyond what could realistically be expected, with everyone working together for the good of the project.

MEET THE TEAM

paul_beresford

About Paul

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Paul Beresford

Managing Director
A career spanning more than 40 years began with a management training programme with Sainsbury's that covered every aspect of retail operations before Paul joined the grocery buying team. Food and drink subsequently provided a thread of continuity during periods of marketing management with companies including Reckitt & Colman, Nestlé and Nabisco, before Paul establishing a new product development agency, The Food Business, in the mid 1980s. Working with a portfolio of Blue Chip clients, within five years the agency had grown and acquired the complementary business of Cambridge MR.

Paul has managed Cambridge MR over the last decade, during which time the business moved into new purpose built premises. In the last 6 years turnover has more than tripled as the company has expanded its service base and client portfolio.

Research has always been a part of Paul’s experience base, but it is his complementary skills in business management and strategic thinking that have shaped his approach to market research and how it can be most effectively used to add value to the decision making process.

Paul Beresford

Managing Director
steven_lawrence

About Steven

steven_lawrence

Steven Lawrence

Operations Director
Steven Lawrence has a career spanning 30 years in the retail & financial services sector. In 1984 Steven started working for Midland Bank/HSBC for 8 years before becoming a customer service manager for Thomas Cook's Foreign Exchange. Over the past 30 years Steve has gained significant experience in a wide variety of areas including sales, operations & process management, product & business development and procurement obtained through working in competitive, customer focused and results driven environments.

Steve joined Cambridge Market Research in 2014 as commercial manager, and is responsible for the effective management of our continuous research projects from proposal to delivery. As well as managing client relationships and daily business issues, Steve is in charge of developing, reviewing and improving operational processes.

Steven Lawrence

Operations Director
nick_loom

About Nick

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Nick Loom

Associate Director - Data Resources
Nick Loom has worked in Market Research operations for 20 years. Working for large and small agencies in central London, including senior positions at TNS and ICM, Nick has worked with a wide range of clients across a vast array of industries and public sectors. Nick's experience covers data analysis and collection across multiple software platforms and methodologies. Nick specialises in online research and has delivered technical training in Europe and Asia Pacific. He is a highly trained manager who focusses on building high performance teams that work closely and effectively with researchers in order to deliver useful insight to clients.

Nick joined Cambridge Market Research in January 2016 to head up and bring together it's DP and Field operations into one cohesive team, with a strong emphasis on quality control and future proofing.

Nick Loom

Associate Director - Data Resources
alison_eddershaw

About Alison

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Alison Eddershaw

Senior Research Analyst
After gaining a BA Hons in Geography from University College London, Alison began her career at The MVA Consultancy as a Research Executive as part of the Social Research Team. She joined Cambridge MR in 1991 as a Research Executive & over the years has expanded her understanding of statistics and the use of sophisticated analytical techniques whilst working on ad-hoc and continuous food and drink projects. Alison has spent her career to date taking research data and bringing deep insights to clients through the application of Advanced Analytics using SPSS, QPS & ExcelStat. She keeps at the leading edge of current analytical methods and advises clients as to the best techniques to drive more insight from the data.

Alison works with the in-house analysis team in the use and application of advanced techniques, including ANOVA, regression, correspondence analysis, CHAID, Factor and Cluster Analysis, as well as in the effective application of our Simulated Test Market Model.

Alison Eddershaw

Senior Research Analyst
ann_moore

About Ann

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Ann Moore

Manager of Continuous Testing Services
Ann began her career at Weston Research Laboratories (ABF) after attaining an HND in Food Technology from Bristol/Seal Hayne. Whilst at WRL, she gained experience in the NPD & cereals research section. Ann joined RHM Foodservice as a Food Technologist in their NPD team, in charge of desserts and ‘bought in products’. In the latter part of her time with RHM, Ann set up and ran their fledging Customer Advice Centre, covering all aspects of product enquiries.

Before working for Cambridge MR, Ann joined Kerry Bakery Ingredients as a Bakery Technologist before moving onto become Bakery Manager. Ann joined us at Cambridge MR in 2002, bringing her wealth of experience in the food and drink sector. She is an expert in all aspects of sensory & programme research, including Fast Foodfax service and The Grocer Own Label awards.

Ann Moore

Manager of Continuous Testing Services
mark_rooke

About Mark

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Mark Rooke

IT Manager
With over 24 years experience in Market Research and IT, Mark joined Cambridge MR in 1990. Prior to this, he obtained a high level of qualifications in Market and Social Research and computer sciences through the Open University. As part of the Cambridge MR team, Mark has been instrumental in the consistent extraction of meaningful data for the benefit of clients whilst continually developing the company's IT systems in line with the ever-changing IT environment.

Responsible for management of the Data Processing work flow, Mark also managed the training of Data Processing staff and the wider team in the use of software. Mark is highly experienced in all aspects of Data Processing and IT systems, including electronic data capture methodologies such as CAPI, and the design of web based questionnaires. He also has a detailed knowledge a wide variety of Market Research Software packages, including Snap, QPS, Merlin & SPSS.

Mark Rooke

IT Manager
chris_williamson

About Chris

chris_williamson

Chris Williamson

Data Analyst
After gaining a BA Hons in Economics, majoring in econometric modelling, Chris spent several years teaching quantitative methods and statistics to undergraduates. She then lead a research and information team for a national charity, Age Concern, and for Lighterlife Ltd, the weight management experts. Chris joined Cambridge MR in 2003 as a member of the DP team, and she works with members of the Executive team applying advanced techniques, including ANOVA, regression, correspondence analysis, algorithm modelling to help the team provide key insights to clients.

Since joining Cambridge MR, Chris has provided marketable insights to our clients through the application of Advanced Analytics using SPSS, QPS & ExcelStat. She ensures that Cambridge MR makes use of all the techniques that are currently available to market researchers, including the latest analytical methods and advises the Executive team as to the best, most relevant techniques to drive maximum insight from our clients' data. She is an Associate member of the Market Research Society (MRS) and a member of the Royal Statistical Society (RSS).

Chris Williamson

Data Analyst

Interested in joining the Cambridge Market Research team?