30+ years of product testing knowledge
This new process draws on our knowledge and history of consumer research to deliver fast actionable results to help you sell more.
Whether you want to test 1 product on its own, benchmark it against your competitors or just test different variants of your own product, this programme offers it all.
With several different options available you can also tap into:
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substantiating marketing claims
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customer endorsements
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packaging
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pricing
It's simple and easy to use, NO MINIMUM number of products all you need to do is submit the details of the product/s you want to test and leave the rest to us.
Have a number products to test, or a testing programme you want to set up, then talk to us about a bespoke testing programme for you.
We take the hassle out of the test process – after receiving your initial brief we can take care of everything.
The service is flexible and includes the opportunity for additional targeted questioning.
You will get concise reporting with clear actionable recommendations.
You can use the service not only to benchmark or improve your product, but there is also an option to help you gain potential marketing Claims.
Launching a new version of your product?
Benchmarking can be used for ‘current’ vs. ‘proposed’ versions of your product to determine consumer acceptability and preference.
Provide quantitative evidence to support important commercial decisions: for example, if you are looking to change the recipe for your Chicken Curry or the quality of your Nappies, benchmarking can help shape the decision for you.
No product to benchmark against? No problem – use our unique Fast Foodfax normative data to provide category benchmarks.
Each product put through will have its own report within 5 days of being tested and means you will be able to see its strengths and weaknesses and use both to work towards improving it to sell more.
Each product would be tested with a sample of 100 participants, to make sure the data is robust. However, we can test with a 50 sample for a directional read.
CONTACT US
Cambridge Market Research, Unit H
South Cambridge Business Park, Babraham Road, Sawston. CB22 3JH
01223 492050
