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Honest, unprompted feedback at the point of purchase.
Have a question you want your consumer to answer?
By intercepting shoppers at the key point of making a purchase decision, invaluable information can be gathered regarding the packaging and appearance factors that matter most to your target audience.
![Image by Tara Clark](https://static.wixstatic.com/media/nsplsh_d233c35d1974428eabc4ccc0a3226790~mv2.jpg/v1/fill/w_300,h_200,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Image%20by%20Tara%20Clark.jpg)
![Image by Raquel Martínez](https://static.wixstatic.com/media/nsplsh_53514d3073533068747a77~mv2_d_3240_4826_s_4_2.jpg/v1/fill/w_34,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Image%20by%20Raquel%20Mart%C3%ADnez.jpg)
Whether it be learning how consumers judge freshness of produce, to which packaging stands out on the shelves in a competitive corner of the market, in-store intercepts can provide insight into how to motivate consumers to make the initial purchase.
CONTACT US
Cambridge Market Research, Unit H
South Cambridge Business Park, Babraham Road, Sawston. CB22 3JH
01223 492050
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